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How to use Yoast AI Brand Insights

With Yoast AI Brand Insights, you can see how your brand is represented in AI answers and how it compares to competitors. In this article, we explain where to find Yoast AI Brand Insights, what information to fill in, and how to run your brand analysis.

How to run your first analysis

  1. Purchase Yoast SEO AI+ or upgrade your existing subscription

    Using Yoast SEO AI+ for Shopify? Follow How to set up Yoast AI Brand Insights in our Quick start guide for Yoast SEO for Shopify, then continue from Start your first analysis.

  2. Go to MyYoast

  3. In the menu, go to Brand Insights


    The Brand Insights menu item in MyYoast.

  4. Click Start your first analysis


    The Start your first analysis button in Yoast AI Brand Insights.

  5. Enter your website URL

    An onboarding assistant opens and asks for your website URL.
    The onboarding assistant asking for your website URL.

  6. Wait for your brand profile

    The onboarding assistant builds a brand profile, including your description, key offerings, and industry.
    The onboarding assistant building a brand profile.

  7. Click Review & generate queries

    Do this once you’re happy with your brand profile.
    The Review and generate queries button.

  8. Click Generate queries

    Review your brand profile in the pop-up first.
    The Generate queries button in the brand profile pop-up.

  9. Accept, edit, or regenerate the queries

    Yoast AI Brand Insights generates five queries about your brand. You can edit them or generate a new set.
    Five suggested queries in Yoast AI Brand Insights.

  10. Click Run analysis


    The Run analysis button.

  11. Wait for the analysis to finish

    The analysis takes around five minutes.
    An analysis in progress in Yoast AI Brand Insights.

  12. Choose an AI platform


    The AI platform options in Yoast AI Brand Insights.

  13. Review your brand analysis

    See your brand’s visibility, mentions, sentiment, and citations, plus a ranking of your competitors. You can also download the report as a PDF.
    A brand analysis in Yoast AI Brand Insights.

How to add a new brand for analysis

  1. In MyYoast, go to Brand Insights

    The Brand Insights menu item in MyYoast.
  2. Go to Brand analysis

    The Brand analysis menu item in Yoast AI Brand Insights.
  3. Click Analyze a different brand

    The Analyze a different brand button.
  4. Complete the brand analysis

How to deactivate or delete a brand

  1. In MyYoast, go to Brand Insights

    The Brand Insights menu item in MyYoast.
  2. Go to Settings

    The Settings menu item in Yoast AI Brand Insights.
  3. Under Brands, slide the toggle to Off
    The toggle shows a gray cross when it’s off.

    The brand toggle under Brands in Yoast AI Brand Insights settings.
  4. To permanently delete the brand, click Delete brand

    The Delete brand button.
  5. To add a new brand, follow the steps in How to run your first analysis

How to permanently delete your Brand Insights data

  1. In MyYoast, go to Brand Insights

    The Brand Insights menu item in MyYoast.
  2. Go to Settings

    The Settings menu item in Yoast AI Brand Insights.
  3. Under Delete all data, click Delete all data

    The Delete all data button.
  4. Type DELETE ALL and click Yes, delete all data to confirm

    The confirmation window for deleting all data.

How to fix duplicate brand listings

  1. In MyYoast, go to Brand Insights

    The Brand Insights menu item in MyYoast.
  2. Go to Brand analysis

    The Brand analysis menu item in Yoast AI Brand Insights.
  3. Go to Edit brand list

    The Edit brand list button.
  4. Use Search brands to find your brand name variants

    The Search brands field.
  5. Check all the variants and click Group brands

    The Group brands button.
  6. Click Save group

    The Save group button.

I have a problem with Yoast AI Brand Insights

Check that you have a valid subscription for Yoast AI Brand Insights, and that your brand is set to active in Settings. Sometimes your queries return few or no results, or your brand can’t be found. If that happens, follow the tips on the page to make your content easier for AI platforms to read. For other issues, contact Yoast Support.

Get Yoast SEO AI+

  • Monitor custom brand questions
  • Citation analysis to understand which sources AI platforms reference
  • Weekly brand analysis across AI platforms including ChatGPT, Claude, Gemini and Perplexity
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