Yoast AI Brand Insights archives

Recent Yoast AI Brand Insights articles

New: Track your brand visibility in Claude with Yoast AI Brand Insights

28 May 2026 Beth Parker

Yoast AI Brand Insights, part of the Yoast SEO AI+ plan now lets you scan how your brand appears in answers generated by Claude. You can see your Claude data alongside ChatGPT, Perplexity, and Gemini, all in one dashboard.  Why Claude is worth paying attention to Think about how your own customers are making decisions …

Read: "New: Track your brand visibility in Claude with Yoast AI Brand Insights"
New: Track your brand visibility in Claude with Yoast AI Brand Insights

What are AI brand mentions? And how are they different from citations?

19 May 2026 Charlotte Gurney

You prompt ChatGPT with something, and suddenly your brand name shows up in the response. Sounds like a win, right? But before you share the screenshot with your team, there’s one important question to ask: Is your brand being cited or mentioned? As AI search and LLM-driven discovery continue to grow, understanding the difference between …

Read: "What are AI brand mentions? And how are they different from citations?"
What are AI brand mentions? And how are they different from citations?

AI citations explained: how they work and how to get them

30 March 2026 Charlotte Gurney

AI search is changing how visibility works. Users are getting direct answers instead of clicking links, which means fewer chances to drive traffic. In this shift, AI citations are becoming the new gatekeepers, deciding which sources get featured in answers. Over the past year, search has moved from ranking pages to selecting sources, pushing us …

Read: "AI citations explained: how they work and how to get them"
AI citations explained: how they work and how to get them

Why does having insights across multiple LLMs matter for brand visibility?

29 January 2026 Charlotte Gurney

Search today looks very different from what it did even a few years ago. Users are no longer browsing through SERPs to make up their own minds; instead, they are asking AI tools for conclusions, summaries, and recommendations. This shift changes how visibility is earned, how trust is formed, and how brands are evaluated during …

Read: "Why does having insights across multiple LLMs matter for brand visibility?"
Why does having insights across multiple LLMs matter for brand visibility?

New: Track brand visibility in Gemini with Yoast AI Brand Insights

13 January 2026 Beth Parker

Yoast AI Brand Insights now lets you track how your brand appears in Google’s Gemini. You can see your Gemini data alongside ChatGPT and Perplexity, all in one dashboard.  With a single analysis, you can see how different AI platforms describe your brand with the Yoast SEO AI+ plan. You’ll see which sources they use and how sentiment compares across …

Read: "New: Track brand visibility in Gemini with Yoast AI Brand Insights"
New: Track brand visibility in Gemini with Yoast AI Brand Insights

New to AI Brand Insights: Scan your brand visibility in Perplexity

3 December 2025 Beth Parker

Today, we’re rolling out an improvement to Yoast AI Brand Insights, part of the Yoast SEO AI+ package. You can now scan how your brand appears in answers generated by Perplexity, in addition to ChatGPT at no extra cost. This builds on our mission to help marketers, bloggers, and business owners understand how their brand …

Read: "New to AI Brand Insights: Scan your brand visibility in Perplexity"
New to AI Brand Insights: Scan your brand visibility in Perplexity

Introducing a new AI-powered package: Track your brand in AI search 

1 October 2025 Beth Parker

We’re excited to announce the beta release of Yoast AI Brand Insights, available as part of the Yoast SEO AI+ package. This new tool helps you understand how your brand appears in AI-powered answers, and where you can improve your visibility. Ideal for bloggers, marketers, and brand managers, Yoast AI Brand Insights gives you an …

Read: "Introducing a new AI-powered package: Track your brand in AI search "
Introducing a new AI-powered package: Track your brand in AI search 

What is LLM SEO? How to optimize for AI search (and still rank on Google)

12 August 2025 Charlotte Gurney

You’d have to be living under a rock to miss this shift. Google is no longer the only place people search for information. In many cases, they’re not just searching anymore; they’re having conversations to find answers. Today, people type their queries into AI models like ChatGPT, Perplexity AI, Google Gemini, and others. In some …

Read: "What is LLM SEO? How to optimize for AI search (and still rank on Google)"
What is LLM SEO? How to optimize for AI search (and still rank on Google)