You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content …
Read: "How to choose a focus keyphrase for product descriptions"
More and more people, and more and more developers, are talking about structured data, and Schema.org. We talk and have talked about Schema for quite some time at Yoast and we’ve built loads of things with and on top of it. Recently, the proposed block protocol standard started talking about integrating with Schema, and WordPress’ …
Read: "Why Schema needs to be a graph"
Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want …
Read: "Global identifiers on variable products with WooCommerce SEO"
As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find on your site — even if you have a small site with …
Read: "Yoast SEO 19.1 & Premium 18.7: More crawl settings"
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!
Read: "WordPress SEO: the definitive guide"
It’s only been 4 months since the previous major release but we’re already excited to welcome WordPress 6.0. Of course, as with every other major release, you can expect loads of loads of improvements and exciting new features. This new version is no different. WordPress 6.0 continues to refine and iterate on the tools and features …
Read: "WordPress 6.0: A major release with major improvements"
We love WordPress here at Yoast. It’s not just because we make plugins for WordPress websites, but because of all the benefits and features that the platform offers. And did you know that WordPress is the most popular website platform in the world? If you’re looking to build a website, why not consider building it …
Read: "10 reasons why you should use WordPress"
You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is …
Read: "Indexing in Yoast SEO: What pages to show in Google’s search results"
The latest release of WordPress is here and it brings us loads of new features. In a nutshell, WordPress 5.9 is the next stop on the road to full site editing. But what does that mean? What is full site editing and what can you do with it? In this blog post, we’ll discuss exactly …
Read: "What is full site editing (FSE) in WordPress?"
It’s been around 6 months since the last update, but WordPress 5.9 was really worth the wait. There are loads of exciting new features to sink your teeth into. Full site editing is the real highlight, but there are loads more new features too. So it’s time to break your WordPress site out of the …
Read: "WordPress 5.9 is here, now with full site editing!"