In December 2023, Google rolled out a significant update to its rules and guidelines concerning video indexation and rankings. The landscape has shifted, and it’s crucial for webmasters to adapt to these changes for optimal visibility in Google search results. What changed? In the past, any page with a visible video to Googlebot-video and appropriate …
Read: "Google’s video search update: What’s new?"
While we live in a video world, blogs aren’t going anywhere. As Cindy points out in her post about the future of blogging in a video-obsessed world, there’s still space for blogs and written content in a world dominated by short-form videos. As TV hasn’t precipitated the demise of books or newspapers, there is room …
Read: "Integrating your video strategy with your blog strategy "
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of …
Read: "How do I optimize videos for various platforms and screen sizes?"
There are many reasons why you may want to create a dedicated website for your videos. Perhaps you’re selling a course that you want to put behind a paywall. Maybe you’ve created a video series or podcast that requires its own branded home. Or maybe you just want to create an immersive environment for users …
Read: "How to create a video website"
Embedded videos are an increasingly important part of websites. And it’s easy to see why. They add an engaging and interactive layer to all manner of page types. But there is one problem: video files are big. Particularly on lower bandwidth mobile connections, they can be very slow to load. This can be a problem …
Read: "How to stop videos negatively impacting Core Web Vitals"
Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a …
Read: "How businesses should approach short-form video"
Google Search Console is the best data source for tracking the traffic you are getting to video content on your website from Google search, as it provides data directly from Google about the queries actually driving traffic, and can be segmented by video search specifically. In this post, we’ll provide a quick summary of how …
Read: "How to track video SEO performance using Google Search Console"
Do you have two pages on your site that are practically identical yet necessary in order for your site to work? And do you need one of them to be indexed in Google search? Then you should use the rel=”canonical” tag. It’s a useful tool in any SEOs arsenal. But where can you find the …
Read: "Common rel=”canonical” errors in video SEO"
In July 2022, Google launched a new video indexing report in Google Search Console. This report will allow you to see how many pages Google has found, crawled, and indexed a video on, and much more. It’s incredibly useful because it helps you understand the foundation of your video SEO performance. Plus, the report also …
Read: "How to use the new video indexing report in Google Search Console"
When embedding a YouTube video on your website, you’ve probably discovered a minor but very annoying issue: YouTube embeds are not natively responsive. This means that when you’re viewing your web page on a mobile device for example, the video doesn’t properly resize with the rest of the page elements. This can negatively impact your …
Read: "How to make YouTube videos responsive"