First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we redesigned the experience to be faster, clearer, and more supportive from the start. Here’s how …
Read: "Redesigning onboarding for impact: A service design approach "
Today we’ve launched a redesigned onboarding experience for Yoast SEO for Shopify, built to guide, support, and empower every user from the moment they install. Customer-centric marketers and designers know, first impressions matter, and thoughtful onboarding is the first step to long-term success. A new onboarding, designed with care We’ve simplified the setup process, removed unnecessary …
Read: "Redesigned Shopify onboarding: thoughtful UX, real impact "
An SEO audit is a health checkup of your site. It allows you to know what works and what does not, and it allows you to make improvements based on what you find. This can lead to improved performance — both on the search results pages and how visitors engage with your website. What is an SEO audit? …
Read: "How to perform an SEO audit (with checklist)"
Favicons are those little icons you see in your browser tabs. When you have many open tabs in your browser, they help you recognize and find the page you were looking for. They are important for your branding because Google shows them in the mobile and desktop search results. So, let’s take a closer look …
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As webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products to their carts? This article explores that question while considering diverse perspectives about abandoned shopping carts. What is shopping cart abandonment? Shopping cart abandonment occurs …
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Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve …
Read: "The critical role of UX in ecommerce SEO"
Beyond getting visitors to your site, you have the crucial task of converting them into engaged customers—whether they sign up for a newsletter, complete a contact form, or make a purchase. A/B testing is an important tool to maximize the value of your organic (and paid) traffic and grow your business. But do it wrong, …
Read: "How to get more value from site visitors with A/B testing"
Google’s Core Web Vitals have emerged as critical metrics for SEO. These metrics help you optimize your websites for a superior user experience. A new player is making headlines among these vital metrics: Interaction to Next Paint (INP). This one replaces the First Input Delay (FID). This post will explain what INP entails, its significance, …
Read: "All about Core Web Vitals: INP (Interaction to Next Paint)"
“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or …
Read: "Is conversational commerce really the future?"
WordPress and the community around it are very committed to making websites as accessible as possible. Websites should be accessible to every visitor and anyone should be able to use WordPress to create their website or application. To keep accessibility top of mind, there’s a dedicated Accessibility Team that provides expertise and further improves WordPress …
Read: "The importance of accessibility in WordPress"