Technical SEO archives

Bots have become an integral part of the digital space today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this mean for website owners? …

The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!

Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, it’s good to understand one of the most important concepts …

We’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few clicks. This blog post will tell you about this feature and why we’ve brought it to …

HTTP status codes, like 404, 301, and 500, might not mean much to a regular visitor, but they are incredibly important for SEO. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server. …

As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your website. It enables you to improve your rankings by giving you everything you need to …

We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed …

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? …

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye …

If you have a local business selling products or services, you have to think about the local ranking of your website. Local SEO will help you surface related search queries in your area. As Google shows local results first in many cases, you need to make sure Google understands where your location is. In this …