The outbreak of COVID-19 led to a wave of canceled or postponed events. Some events made the switch from an offline event to an online one. As everyone is scrambling to look up the latest information on events online, it is important to have all the latest details on your website. Search engines can pick …
Read: "Update your canceled or postponed events with Schema"
When you roll out the red carpet on a new website, you might be expecting visitors to start coming eagerly. In reality, before people start visiting your site, search engines need to find, index and rank it. In this article, I share some tips that could help you get your site indexed faster. A quick note …
Read: "How to get your new WordPress site indexed"
A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to …
Read: "Crawl speed: How to get Google to crawl your site faster"
A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented …
Read: "Google’s Sitelinks Searchbox, with or without Yoast SEO"
Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy – here’s everything you need to do. 10 steps to move WordPress That should be it, you’ve moved WordPress to a new …
Read: "Move WordPress to a new domain in 10 easy steps!"
It can happen to anyone: You’re working on your site, fiddling on some posts here and there, and hit update when you’re done. After a while, you check back on how a post is doing and, to your dismay, it disappeared completely from the search engines! It turns out you’ve accidentally set a post or …
Read: "Help, I’ve accidentally noindexed a post. What to do?"
Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches come from a mix of actions, knowledge graph data, …
Read: "What’s powering conversational search? Featured snippets, structured data and actions"
Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: …
Read: "Search Console showing errors in your product structured data?"
Your robots.txt file is a powerful tool when working on a website’s SEO – but you should handle it with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think site owners should use their …
Read: "WordPress robots.txt: Best-practice example for SEO"
Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your …
Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"