Site structure archives

Recent Site structure articles

12 reasons your page won’t rank – even though it’s optimized

16 October 2024 | 4 Comments Edwin Toonen

What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page is not ranking, even though …

Read: "12 reasons your page won’t rank – even though it’s optimized"
12 reasons your page won’t rank – even though it’s optimized


Why you should use a focus keyphrase only once

16 January 2024 Marieke van de Rakt

Your focus keyphrase is the keyword(s) for which you want your post or page to rank. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles for that keyphrase. But that’s not what a focus keyphrase is for! You should only use it once. But why? And …

Read: "Why you should use a focus keyphrase only once"
Why you should use a focus keyphrase only once

Make a great website menu for your users and SEO

28 December 2023 Camille Cunningham

Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst case, users end …

Read: "Make a great website menu for your users and SEO"
Make a great website menu for your users and SEO


6 questions about redirects for SEO

21 September 2023 Edwin Toonen

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page — a much better approach than serving them annoying, user-experience-breaking 404 messages. Redirects play a …

Read: "6 questions about redirects for SEO"
6 questions about redirects for SEO



The ultimate guide to content SEO

26 April 2023 | 2 Comments Marieke van de Rakt

Content SEO is a key part of any SEO strategy. Without content, your site can’t rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. What is content …

Read: "The ultimate guide to content SEO"
The ultimate guide to content SEO

What are breadcrumbs? Why are they important for SEO?

13 April 2023 | 4 Comments Edwin Toonen

Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these helpful little pointers makes a lot of sense. Let’s take a look at how breadcrumb …

Read: "What are breadcrumbs? Why are they important for SEO?"
What are breadcrumbs? Why are they important for SEO?