SEO copywriting archives

You want your content to rank. We understand! But you have to be careful that you don’t go overboard in your optimization strategies. So what is the difference between SEO and over-optimization? And how do you recognize an over-optimized website? In this post, we will answer both questions! What is over-optimization? We believe that a …

At Yoast, we like to say: “Content is king”. But what does that mean? In short, it means you need content to rank. But not just any content. It needs to be meaningful and original. In this SEO basics post, we’ll explain why you need content to make your site attractive for visitors. We’ll also …

When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning …

Writing great page titles and SEO titles is essential for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results. It’s also one of the most important factors that Google uses to determine a page’s topic. Well-written titles are essential to SEO! This article covers …

Headings help users and search engines to read and understand text. For example, they act as signposts for the readers, making it easier for them to figure out what a post or page is about. Headings also define which parts of your content are essential and show how they’re interconnected. Here, we’ll give you pointers …

Are you aiming for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things on your own. Luckily, Yoast is here to help. In this post, we’ll talk you through optimizing your post in the best possible way. We’ll explain the …

Writing high-quality content that ranks in search engines is a difficult job. And how do you know that it’s a job well done? In this post, we’ll give you a handy SEO copywriting checklist with some quick checks you should do before you publish your article. Do the hard work first! Before using this SEO copywriting …

SEO has always been vital in making your website visible and getting organic traffic. Content creation is at the heart of SEO success. Yet, creating relevant, high-quality content can be a difficult task. Enter generative artificial intelligence (GenAI), a technology that mimics human-like creativity. Today, generative AI is on everyone’s lips and is poised to …

In SEO, there are on-page factors and off-page factors. On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site is. In this post, we’ll explain all about on-page SEO and how it differs from …

Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And does high-quality mean the same for your users as for Google? In this article, we’ll discuss quality content and how you can make sure your content hits the mark. It will require some creative writing …