SEO basics archives

Recent SEO basics articles

How to use Google Search Console: a beginner’s guide

21 November 2024 Edwin Toonen

Do you have a website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and Google …

Read: "How to use Google Search Console: a beginner’s guide"
How to use Google Search Console: a beginner’s guide

What is search intent and why is it important for SEO?

19 November 2024 Edwin Toonen

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site, which leads to more sales and returning visitors. You must optimize your content for the right words to get people to your site. However, you should consider search intent to increase your …

Read: "What is search intent and why is it important for SEO?"
What is search intent and why is it important for SEO?

What is Search Experience Optimization (SXO)?

18 July 2024 | 1 Comment Edwin Toonen

Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience Optimization (SXO) can help provide this. This merges SEO with user-centric design to help you attract visitors and keep them engaged. The …

Read: "What is Search Experience Optimization (SXO)?"
What is Search Experience Optimization (SXO)?






6 essential tips to save time in SEO

4 January 2024 | 4 Comments Edwin Toonen

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy leading your company, blogging, or making your customers happy with the necessary goods. SEO might not be top of mind at all times. Yet, you also know that higher rankings would most …

Read: "6 essential tips to save time in SEO"
6 essential tips to save time in SEO