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How to use social media to reach your audience

10 February 2023 | 4 Comments Sam Alderson

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) use platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With so …

Read: "How to use social media to reach your audience"
How to use social media to reach your audience

How to write a blog post: A step-by-step guide from preparation to publication

13 October 2022 | 1 Comment Marieke van de Rakt

Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog …

Read: "How to write a blog post: A step-by-step guide from preparation to publication"
How to write a blog post: A step-by-step guide from preparation to publication

How to promote your products and earn money on Pinterest

With over 450 million active users every month, Pinterest is a platform you don’t want to ignore as an online shop owner. According to the platform, 89% of its users use Pinterest to decide what they should buy next. So whether you’re a small business or sell worldwide, Pinterest is worth investing your time in. …

Read: "How to promote your products and earn money on Pinterest"
How to promote your products and earn money on Pinterest

How to create eye-catching social images for your content

The web and our online habits with it are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without our full attention. Most of the time, your social image is the first (or only) thing users see before they scroll …

Read: "How to create eye-catching social images for your content"
How to create eye-catching social images for your content

Social media optimization with Yoast SEO

Our Yoast SEO plugin handles optimizing your WordPress site for search engines, and we dare say it does that well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website; for that to happen, people need to talk about you and your site. Being …

Read: "Social media optimization with Yoast SEO"
Social media optimization with Yoast SEO

Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments Edwin Toonen

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …

Read: "Measure your social media efforts with UTM tags"
Measure your social media efforts with UTM tags


How social image sharing works and how to optimize your og:image tags

30 April 2018 | 15 Comments Jono Alderson

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image and adding it to your page… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show …

Read: "How social image sharing works and how to optimize your og:image tags"
How social image sharing works and how to optimize your og:image tags