Keyword research

What are people searching for when they should be finding you? It’s not easy to find the right search terms to rank for. Some keywords might drive traffic to your site when you rank for them, but will they help you sell? You’ll find the answer to these and other questions in our posts about keyword research below.

Keyword research is one of the pillars of content SEO, in addition to site structure and SEO copywriting.


Beginners level

What is keyword research? »

Keyword research is the first step in optimizing your website for certain keywords. Learn the basics of keyword research!

Expert level

Keyword research for SEO: the ultimate guide »

The first step in your content SEO strategy should be doing keyword research. Want to learn how? We'll teach you in this ultimate guide!


Must read articles about Keyword research


Recent Keyword research articles

Find out why your optimized post isn't ranking on Google. Explore the possible issues related to indexing, technical setup, linking, and content quality.

Doing keyword research is an essential aspect of SEO. Those insights inform your keyword strategy. Find out what a keyword strategy is.

Get expert tips and examples on selecting the right focus keyphrase and keywords in Yoast SEO to improve your page's visibility in Google search.

Browse through our Keyword research content posts. »