Google algorithm archives

Recent Google algorithm articles

Google to launch Helpful Content Update to diversify search results

19 August 2022 Edwin Toonen

It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is frustration for the searcher. Google is aware …

Read: "Google to launch Helpful Content Update to diversify search results"
Google to launch Helpful Content Update to diversify search results

Page experience: a Google ranking factor

7 August 2022 Edwin Toonen

In May 2020, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Sometime later, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update was gradually …

Read: "Page experience: a Google ranking factor"
Page experience: a Google ranking factor


How ‘near me’ searches can help your local SEO

9 November 2021 | 4 Comments Edwin Toonen

Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be considered while optimizing the mobile and local SEO for location-dependent businesses. Google is stepping up its game …

Read: "How ‘near me’ searches can help your local SEO"
How ‘near me’ searches can help your local SEO


SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

2 September 2021 | 5 Comments Camille Cunningham

Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened this month. There was lots of SEO news in August 2021 and as usual, our resident experts Joost and Jono discussed all of it in …

Read: "SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more"
SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more

It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave. …

Read: "SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more"
SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more

A long term SEO strategy? Knowing what Google wants is the key

21 June 2021 | 6 Comments Amy Lees

Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again, …

Read: "A long term SEO strategy? Knowing what Google wants is the key"
A long term SEO strategy? Knowing what Google wants is the key

SEO news in May 2021: Google introduces a new language model

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our …

Read: "SEO news in May 2021: Google introduces a new language model"
SEO news in May 2021: Google introduces a new language model