23 December 2020
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Thijs de Valk
Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when …
Read: "Optimize product images for your online store"
22 September 2020
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Michiel Heijmans
Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online …
Read: "How to turn your online customer into a brand ambassador"
10 August 2020
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Michiel Heijmans
Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …
Read: "Positioning your store in the online market"
11 May 2020
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Marieke van de Rakt
Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …
Read: "SEO copywriting and writing for sales"
25 August 2017
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Jimmy Comack
When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and …
Read: "Checkout field validation: tips and tricks"
9 August 2017
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Michiel Heijmans
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very regular basis in a variety of projects. Some of these tools …
Read: "Tools to improve your online marketing campaign"
28 April 2017
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Willemien Hallebeek
Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …
Read: "SEO for B2B and B2C – what are the differences?"