Ecommerce SEO archives

Recent Ecommerce SEO articles

Product identifiers like SKU and GTIN are essential for ecommerce SEO

20 September 2022 Edwin Toonen

Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you …

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Product identifiers like SKU and GTIN are essential for ecommerce SEO

How to get ratings and reviews for your business

1 September 2022 | 2 Comments Edwin Toonen

Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how …

Read: "How to get ratings and reviews for your business"
How to get ratings and reviews for your business

How to choose a focus keyphrase for product descriptions

22 June 2022 Edwin Toonen

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content …

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How to choose a focus keyphrase for product descriptions

Global identifiers on variable products with WooCommerce SEO

14 June 2022 Edwin Toonen

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want …

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Global identifiers on variable products with WooCommerce SEO


Boost your checkout page UX: Vital tips for online stores

7 June 2022 Amy Lees

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a …

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Boost your checkout page UX: Vital tips for online stores



Yoast SEO for Shopify and Shopify – May update

18 May 2022 Nino van Tour

May is definitely an interesting month for Shopify Merchants. Shopify has announced many interesting features, such as Shopify audiences and the Shopify promise. And that’s not all, because Yoast SEO for Shopify also improved and is now compatible with Google Merchant Store. What’s new in Yoast SEO for Shopify? Yoast SEO is now compatible with …

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Yoast SEO for Shopify and Shopify – May update