Our mission at Yoast is ‘SEO for everyone,’ and we believe that Shopify merchants can benefit greatly from SEO. That’s why we built an app that helps you attract more people to your online store: Yoast SEO for Shopify. This app stands out from the crowd because we built it with a team with many, …
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Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve …
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Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps …
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Why is email marketing an important element of your marketing strategy? Because it’s a great tool to create and nurture a dedicated audience. Plus, it’s relatively easy to set up. In this post, we’ll discuss the basics of email marketing and give you a few practical tips on how to get started. The four benefits of email …
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SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword …
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Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Main reasons to publish blog posts on …
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Visibility on Google’s search results can make or break a business’s success. Generative artificial intelligence (AI) has emerged as a valuable ally for ecommerce companies seeking to enhance their online presence. Discover how generative AI can help your WooCommerce products stand out on search engine results pages. Generative AI: A business’s secret weapon Picture yourself …
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Great SEO forms the foundation of your online store, setting the stage for increased visibility and traffic. Yet, the real magic happens when you blend this with a strong content marketing strategy for your online shop. This is where you transform casual clicks into a captivated audience, ready to explore what your online shop has …
Read: "7 content marketing strategies for your online shop"
You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting decent traffic is the hardest part of running an online store. Luckily, SEO can help you bring a steady stream of …
Read: "7 tips to get more traffic to your Shopify store with SEO"
Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve …
Read: "7 ways to improve product descriptions in your online store"