Content SEO archives

Recent Content SEO articles

What is keyword cannibalization?

15 March 2023 Marieke van de Rakt

If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize …

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What is keyword cannibalization?

Blog SEO: how to make people stay and read your post

11 March 2023 Marieke van de Rakt

When you succeed in getting visitors to one of your blog posts, you want them to stay and read your stuff. Readers (and especially first-time visiting readers) are bored quickly. You should grab their attention extremely fast and help them understand your blog’s main message. In this post, I will give five tips on how …

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Blog SEO: how to make people stay and read your post





What is a snippet?

31 January 2023 Edwin Toonen

The snippet is a single search result in a set of search results and generally consists of a title, a URL, and a description of the page. The content of a snippet matches parts of the search query, and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your …

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What is a snippet?


Write more inclusively: 7 examples of inclusive language

19 January 2023 | 4 Comments Cindy Paul

So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, …

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Write more inclusively: 7 examples of inclusive language

How to write clear and SEO-friendly paragraphs

5 January 2023 Marieke van de Rakt

Crafting clear and correct paragraphs isn’t just about aesthetics. You shouldn’t put whitespace in your content just to make it look nicer. Paragraphs are actually a vital ingredient for readability, for both your readers and Google. So in order to create great content, you’ll need to give your paragraphs some extra SEO love! In this …

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How to write clear and SEO-friendly paragraphs