Content SEO archives

Recent Content SEO articles

What is search intent and why is it important for SEO?

1 December 2025 Maria Garefalaki

SEO is a way to drive more traffic to your website. By ranking high on Google, you attract more people to your site, which in turn leads to increased sales and a higher number of returning visitors. You must optimize your content for the right words to get people to your site. However, you should …

Read: "What is search intent and why is it important for SEO?"
What is search intent and why is it important for SEO?

Content maintenance strategy: 6 tips for a cleaner website

7 November 2025 Edwin Toonen

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post, you might find out you’ve already written a similar article (maybe even twice), or you might get a feeling that you’ve written something related that …

Read: "Content maintenance strategy: 6 tips for a cleaner website"
Content maintenance strategy: 6 tips for a cleaner website

The psychology of scannable content and bullet points

17 October 2025 Maria Garefalaki

Your content has 15 seconds. That’s it. In those precious moments, your reader’s brain makes a critical decision: scan or abandon. The statistics are sobering. Users read only 20-28% of webpage content, spending an average of 15 seconds on a page before deciding whether to stay or leave. Yet many content creators still write as if …

Read: "The psychology of scannable content and bullet points"
The psychology of scannable content and bullet points

First things first: writing content with the inverted pyramid style

13 October 2025 Edwin Toonen

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some …

Read: "First things first: writing content with the inverted pyramid style"
First things first: writing content with the inverted pyramid style




How much does it cost to build a website?

29 August 2025 Brendan Reid

Thinking about building a website? Whether you are a small business owner, a freelancer, or launching a side project, one of the first questions you will want answered is: how much does it cost to build a website? This is not just about curiosity, understanding your website costs early on can help you budget effectively …

Read: "How much does it cost to build a website?"
How much does it cost to build a website?

LLM SEO optimization techniques (including llms.txt)

12 August 2025 Brendan Reid

So, what exactly is LLM Optimization? Well, the answer to that question depends on who you ask. For example, if you ask a machine learning engineer, they’ll tell you it’s all about tweaking prompts and token limits to get better performance from a large language model. However, in slightly more layman’s terms, one could actually …

Read: "LLM SEO optimization techniques (including llms.txt)"
LLM SEO optimization techniques (including llms.txt)