Branding archives

Recent Branding articles

Audience research: pro tips to get started by Els Aerts

15 April 2020 | 2 Comments Willemien Hallebeek

Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask your audience the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on …

Read: "Audience research: pro tips to get started by Els Aerts"
Audience research: pro tips to get started by Els Aerts



Where your branding meets your keyword strategy

26 July 2019 Davey Smeekens

What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have lots of keyphrases but no brand. There should be a keyword strategy …

Read: "Where your branding meets your keyword strategy"
Where your branding meets your keyword strategy

The evolution of Yoast avatars & we’re doing a redesign!

Over the years, our avatars have evolved quite a bit. Paul Madden created the first avatar, back in 2007. A few years later, I asked Erwin to improve upon it and he ran off with them. He created many, many avatars. First of me, later on of the entire, rapidly growing, team. Below is an infographic highlighting …

Read: "The evolution of Yoast avatars & we’re doing a redesign!"
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The evolution of Yoast avatars & we’re doing a redesign!