Branding archives

Recent Branding articles

Favicons and your online brand: Make sure you stand out!

30 October 2024 Edwin Toonen

Favicons are those little icons you see in your browser tabs. When you have many open tabs in your browser, they help you recognize and find the page you were looking for. They are important for your branding because Google shows them in the mobile and desktop search results. So, let’s take a closer look …

Read: "Favicons and your online brand: Make sure you stand out!"
Favicons and your online brand: Make sure you stand out!






How businesses should approach short-form video

21 February 2023 Goody Macapobre

Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a …

Read: "How businesses should approach short-form video"
How businesses should approach short-form video


How to change your favicon in WordPress: a step-by-step guide

12 September 2022 Edwin Toonen

Have you seen that icon in the search results before your website’s URL? Google shows these logos in both mobile and desktop search results. So, no excuses; your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here, we’ll explain how to change the favicon of your WordPress site! We’ve …

Read: "How to change your favicon in WordPress: a step-by-step guide"
How to change your favicon in WordPress: a step-by-step guide

How to make a video to promote your business

Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start? …

Read: "How to make a video to promote your business"
How to make a video to promote your business