11 March 2023
Marieke van de Rakt
When you succeed in getting visitors to one of your blog posts, you want them to stay and read your stuff. Readers (and especially first-time visiting readers) are bored quickly. You should grab their attention extremely fast and help them understand your blog’s main message. In this post, I will give five tips on how …
Read: "Blog SEO: how to make people stay and read your post"
19 January 2023
|
Cindy Paul
So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, …
Read: "Write more inclusively: 7 examples of inclusive language"
8 December 2022
Cindy Paul
No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like …
Read: "What is natural writing?"
9 November 2022
Marieke van de Rakt
A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can …
Read: "5 blog topic ideas for your ecommerce site"
13 October 2022
|
Marieke van de Rakt
16 September 2022
Marieke van de Rakt
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to understand. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively quickly, to give your site a …
Read: "5 tips for writing readable blog posts"
5 January 2022
|
Marieke van de Rakt
A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have one thing to say: go for it! Let’s make 2022 the year in which you …
Read: "How to start a blog"
18 October 2021
|
Amy Lees
Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal. If you write for a website or …
Read: "10 copywriting tips – from experts to experts"