Press
Yoast in the Press
Welcome to our official press page. This is where we share the latest updates, news and stories. For press inquiries, please reach out via the contact information below.
Since 2021, Yoast has been part of Newfold Digital. Please refer to the Newdold Digital Newsroom at https://newfold.com/newsroom/.
Yoast SEO Brings Real-Time Content Optimization to Google Docs
Yoast SEO, a global leader in search engine optimization (SEO) for WordPress, owned by Newfold Digital and part a brand of the Bluehost Group portfolio owned by Newfold Digital, has officially launched its new Google Docs add-on designed to improve the content creation process for marketing teams and writers. By directly integrating Yoast’s renowned SEO capabilities and Readability Analysis within Google Docs, this latest innovation allows content writers to optimize their work in real-time without switching platforms.
Yoast Launches the First llms.txt Generator in an SEO Plugin — Ushering in a New Era of AI-Ready Content
Yoast, a Newfold Digital company and the makers of the most popular SEO plugin in the world, has released a groundbreaking new feature: llms.txt, the first tool of its kind integrated directly into an SEO plugin.
This new capability creates a structured, markdown-based file that summarizes a website’s most important content in a format optimized for how large language models (LLMs), including ChatGPT, Gemini, Claude, and Perplexity, ingest, extract, and summarize information.
Yoast SEO Celebrates 15-Year Anniversary with New Brand Refresh
Yoast is celebrating its 15th anniversary with a bold brand refresh, reaffirming its role as a leader in the SEO software space. Led by Senior Marketing Brand Manager Charlotte Gurney, the rebrand enhances Yoast’s identity while maintaining its commitment to innovation and user value. With over 20 years of experience, Gurney is guiding Yoast’s strategic evolution to resonate with both loyal and new users. To mark the milestone, Yoast will roll out campaigns, discounts, webinars, and a 2025 social media series, engaging audiences across platforms and celebrating 15 years of helping websites grow through SEO.
Yoast Wins 2025 Women’s Choice Awards in Best Company to Work for
Yoast has been honored with the 2025 Women’s Choice for Best Company to Work for Women, Inclusion, and Millennials. This recognition highlights Yoast’s commitment to fostering a diverse and inclusive workplace, led by a female-driven leadership team that ensures all employees feel valued and supported. Initiatives like the Yoast Diversity Fund support underrepresented conference speakers, demonstrating the company’s dedication to broader industry inclusivity. Yoast excels in areas such as work-life balance, professional development, and comprehensive wellness benefits, contributing to a positive workplace culture.
New Yoast AI Optimize feature offers users fast and simplified SEO with AI
Yoast, a global leader in search engine optimization (SEO) for WordPress, owned by Newfold Digital, today welcomes its latest AI feature, Yoast AI Optimize. Designed to make SEO tasks easier for small businesses, freelancers, content strategists and marketing professionals, AI Optimize harnesses the power of AI to enhance a user’s content and ensure it is search engine friendly, all to improve rankings to boost site visibility.