marketing
Senior marketing manager demand generation
Lead demand generation and product marketing strategies to meet growth and retention targets through the development of high-impact marketing campaigns and activations.
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What are you going to do?
As the Senior marketing manager demand generation, you will be responsible for planning and executing Yoast’s demand generation and product marketing initiatives.
This role includes developing strategies for customer acquisition and retention, managing a cross-functional team, and collaborating with product owners to support Yoast’s growth objectives.
You will oversee the marketing activations calendar, manage external agency relationships, and lead key customer marketing efforts to drive conversions and customer engagement. The team you’ll lead consists of our product marketing manager, a retention marketing manager, and a campaign manager.
about you
Who are you?
We’re seeking a results-driven Senior Marketing Manager with a deep understanding of demand generation, campaign execution, and customer engagement.
You’re analytical, organized, and skilled at managing complex projects across multiple teams. Your strategic mindset, combined with a data-driven approach, enables you to prioritize initiatives effectively and adapt quickly to changing business needs.
You thrive in collaborative environments, bringing energy and focus to every project, and are committed to achieving impactful results through structured and thoughtful marketing efforts.
What are we looking for
What are your skills?
Campaign execution
- Lead the creation and evaluation of high-impact campaigns focused on both acquisition and customer engagement.
Product marketing
- Conduct market opportunity analysis, develop value propositions, and coordinate go-to-market strategies with the product team.
- Lead competitive positioning and oversee execution and evaluation of product-focused initiatives.
Customer marketing
- Drive customer retention and growth through targeted email campaigns, newsletters, and upsell strategies for the paid customer base.
Demand generation
- Define and execute priority campaigns and “always-on” activities to meet acquisition goals.
- Manage the marketing activations calendar and oversee agency partners/internal specialists driving paid digital channels.
Join team yoast
More reasons to apply
Work-life balance
We believe that it’s useful to have flexible working hours and we offer (paid) parental-, care- and extra-long partner leave.
10% for education
You’ll be able to spend 10% of your salary on education.
Exercise and stay fit!
We have our own gym and a personal trainer!
Extras
We have a bonus scheme and a great pension plan, which is fully paid by Yoast.
Vacation days
25 vacation days (based on 40 hours) and five volunteer days, which you can spend helping out at the local soccer club or to supervise a school trip, for example.
Company culture
We have a really fun company culture with lots of team building activities. We’ll host a dinner and drinks event every quarter and do lots of fun stuff in between!
application process
What’s next?
Are you interested? The application procedure consists of three interviews. Only applications with a cover letter will be considered. Do you have questions? We’ll be happy to answer them. Please send an email to jobs@yoast.com.
These colleagues can’t wait to meet you
Your team
You’ll be part of the marketing department that will lead 5 of our members. This team contains a Retention marketing manager, Email automation specialist and a Product marketing manager. You’ll be part of an informal organization where there’s lots of room for your own initiative and ideas!
Illustrator
Erwin
I’m responsible for translating the Yoast spirit into engaging illustrations.
Head of Marketing
Florie
I help my team create the best marketing out there!
Digital product marketer
Beth
I am obsessed with learning and love the little details in life so working here at Yoast opens up a whole lunch of opportunities for me to geek out!
Senior marketing manager demand generation
You?
We would love to hear your ambitions!
Want to work at yoast
Yoast is hiring!
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About Yoast
We are Yoast! As a company, Yoast strives for openness, diversity, and equal opportunities. Our team consists of about 125 people. We have around 70 people working in Wijchen, The Netherlands, and the rest of the Yoasters are based all over the globe. We’re always looking for awesome people who want to help us grow.
Hybrid Working
It doesn’t matter where you live
Do you want to work at Yoast but aren’t sure if it’s worth the commute? Perhaps you don’t want to move to Wijchen? That doesn’t have to be a problem: with hybrid working you can partly work from the office and partly work from home.