marketing

Senior marketing manager demand generation

Lead demand generation and product marketing strategies to meet growth and retention targets through the development of high-impact marketing campaigns and activations.

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What are you going to do?

As the Senior marketing manager demand generation, you will be responsible for planning and executing Yoast’s demand generation and product marketing initiatives.

This role includes developing strategies for customer acquisition and retention, managing a cross-functional team, and collaborating with product owners to support Yoast’s growth objectives.

You will oversee the marketing activations calendar, manage external agency relationships, and lead key customer marketing efforts to drive conversions and customer engagement. The team you’ll lead consists of our product marketing manager, a retention marketing manager, and a campaign manager.

about you

Who are you?

We’re seeking a results-driven Senior Marketing Manager with a deep understanding of demand generation, campaign execution, and customer engagement.

You’re analytical, organized, and skilled at managing complex projects across multiple teams. Your strategic mindset, combined with a data-driven approach, enables you to prioritize initiatives effectively and adapt quickly to changing business needs.

You thrive in collaborative environments, bringing energy and focus to every project, and are committed to achieving impactful results through structured and thoughtful marketing efforts.

What are we looking for

What are your skills?

Campaign execution

  • Lead the creation and evaluation of high-impact campaigns focused on both acquisition and customer engagement.

Product marketing

  • Conduct market opportunity analysis, develop value propositions, and coordinate go-to-market strategies with the product team.
  • Lead competitive positioning and oversee execution and evaluation of product-focused initiatives.

Customer marketing

  • Drive customer retention and growth through targeted email campaigns, newsletters, and upsell strategies for the paid customer base.

Demand generation

  • Define and execute priority campaigns and “always-on” activities to meet acquisition goals.
  • Manage the marketing activations calendar and oversee agency partners/internal specialists driving paid digital channels.
Personal development

Join team yoast

More reasons to apply

Work-life balance

We believe that it’s useful to have flexible working hours and we offer (paid) parental-, care- and extra-long partner leave.

10% for education

You’ll be able to spend 10% of your salary on education.

Exercise and stay fit!

We have our own gym and a personal trainer!

Extras

We have a bonus scheme and a great pension plan, which is fully paid by Yoast.

Vacation days

25 vacation days (based on 40 hours) and five volunteer days, which you can spend helping out at the local soccer club or to supervise a school trip, for example.

Company culture

We have a really fun company culture with lots of team building activities. We’ll host a dinner and drinks event every quarter and do lots of fun stuff in between!

application process

What’s next?

Are you interested? The application procedure consists of three interviews. Only applications with a cover letter will be considered. Do you have questions? We’ll be happy to answer them. Please send an email to jobs@yoast.com.

1
Application
Are you interested? Great! Please apply, we can’t wait to hear from you!
2
First interview
This will be an introductory meeting together with some colleagues.
3
Second introduction
This will be a practical interview, where we will focus on your knowledge and experience.
4
Third Interview
This will be the last interview involving members of our leadership team.
5
Decision
We will inform you of our final decision, and make you an offer, if there is mutual interest.

These colleagues can’t wait to meet you

Your team

You’ll be part of the marketing department that will lead 5 of our members. This team contains a Retention marketing manager, Email automation specialist and a Product marketing manager. You’ll be part of an informal organization where there’s lots of room for your own initiative and ideas!

Illustrator

Erwin

I’m responsible for translating the Yoast spirit into engaging illustrations.

Head of Marketing

Florie

I help my team create the best marketing out there!

photo of Beth on a green background

Digital product marketer

Beth

I am obsessed with learning and love the little details in life so working here at Yoast opens up a whole lunch of opportunities for me to geek out!

Senior marketing manager demand generation

You?

We would love to hear your ambitions!

Want to work at yoast

Yoast is hiring!

Is Senior marketing manager demand generation not the right fit for you? We have other vacancies that might be perfect for you.

Check out all job openings!

sneak peak

About Yoast

We are Yoast! As a company, Yoast strives for openness, diversity, and equal opportunities. Our team consists of about 125 people. We have around 70 people working in Wijchen, The Netherlands, and the rest of the Yoasters are based all over the globe. We’re always looking for awesome people who want to help us grow.

Hybrid Working

It doesn’t matter where you live

Do you want to work at Yoast but aren’t sure if it’s worth the commute? Perhaps you don’t want to move to Wijchen? That doesn’t have to be a problem: with hybrid working you can partly work from the office and partly work from home.