How to add social profiles for Google’s knowledge graph

Google introduced a feature called a knowledge panel to help users research a topic faster and more in-depth than before. The knowledge panel uses the information stored in Google’s knowledge graph.

What is Google’s knowledge panel?

The knowledge panel provides quick access to information related to the search term. It typically appears in a scroll area above the search or to the right of search results. This is handled entirely on Google’s side, so you may not see a knowledge panel for every search term.

Social profiles

Google’s knowledge panel can include social profiles. Yoast SEO allows you to output the code required for Google to find your site’s official social profiles. Depending on whether your site is for an organization or a person, you’ll need to add the social profiles differently.

How to add profiles for your organization

How to add social profiles for a person

If you’ve chosen Person in the Site representation settings for your site, then the social profiles are taken from the chosen author’s user profile on the website. Learn more about how to add social profiles for a person.