How to add social profiles for Google’s knowledge graph

Google introduced a feature called a knowledge panel to help users research a topic faster and more in-depth than before. The knowledge panel uses the information stored in Google’s knowledge graph.

What is Google’s knowledge panel?
Social profiles
- How to add profiles for your organization
- How to add social profiles for a person

What is Google’s knowledge panel?

The knowledge panel provides quick access to information related to the search term. It typically appears in a scroll area above the search or to the right of search results. This is handled entirely on Google’s side, so you may not see a knowledge panel for every search term.

A screenshot of the Google knowledge pannel for Yoast

Social profiles

Google’s knowledge panel can include social profiles. Yoast SEO allows you to output the code required for Google to find your site’s official social profiles. Depending on whether your site is for an organization or a person, you’ll need to add the social profiles differently.

How to add profiles for your organization

To set the social profiles for your organization, follow these steps:

Log in to your WordPress website
When you’re logged in, you will be in your Dashboard.
Click on Yoast SEO
On the left-hand side, you will see a menu. In that menu, click on Yoast SEO.
Click on Settings
The Yoast SEO settings will expand, providing you with additional options. Click on Settings.
Click General, then Site representation
Click General in the settings menu on the left. Then, click Site representation.
Scroll down to the Other profiles section
Scroll down to the bottom of the page, and you will see input fields for Facebook, X, and others.
Add other profiles
If you want to add other profiles, click on Add another profile.
Click Save changes
To save your added profiles, click on Save changes.

If you’ve chosen Person in the Site representation settings for your site, then the social profiles are taken from the chosen author’s user profile on the website. Learn more about how to add social profiles for a person.