Adding a short product description with Yoast WooCommerce SEO

When you have an e-commerce website, it is crucial to add descriptions for your products. They can help your users better understand the product and decide if it meets their needs. In WooCommerce, you can add both long and short descriptions to a product. The Yoast WooCommerce SEO plugin gives you feedback on your descriptions. For example, it checks the length of your short product description.

How does Yoast WooCommerce SEO judge the length of your short product description?

You will get the feedback that the description is too short if it consists of 1-19 words. A proper short description should have between 20-49 words. If the description exceeds 50 words, then Yoast SEO will warn you that it is too long. 

Short descriptions are useful if you have a product page with multiple products. By reading an informative summary of the product, users can decide if they want to buy it. However, it is crucial to write unique short product descriptions. Search engines will notice duplicate content, and that will reflect your rankings. If you want each page to rank, then each page will need unique content. In addition, make sure your description focuses on the user’s needs, and don’t forget to include the focus keyphrase!

If products are too similar and it is impossible to write unique descriptions for each of them, consider creating a category page.