Make your workflow work for you

Yoast AI features

Search no longer ends at ten blue links; it now runs through AI systems, too.

Yoast helps you get discovered, create content that those systems can actually use, and see how you’re represented in the age of AI.

Yoast SEOYoast SEO PremiumYoast WooCommerce SEOYoast SEO AI+, and Yoast SEO for Shopify*


Get discovered

Structured for search engines and AI alike

Write with AI

Content that works for readers and systems

Stay visible

See how AI represents your brand

The three layers of AI readiness

AI tools don’t crawl like search engines; they scan fragments in real time and fill in the gaps.

That changes three things for every website owner:
how you get found, how you write for a reader who might be human or AI, and how you find out what’s being said about you once you’re found.

This page walks through all three.

Search engines aren’t the only ones reading your site anymore

Get discovered by AI with Yoast

AI tools don’t crawl like search engines; they scan fragments in real time and fill in the gaps. Yoast hands them the full, accurate picture instead, structuring your content, products, and brand so both search engines and AI systems can find and understand them.

built with Microsoft NLWeb

Schema Aggregation

Built in direct collaboration with Microsoft on the NLWeb protocol, this consolidates your site’s structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request instead of crawling page by page. Turn it on with a single toggle.

OG photo for llms.txt update showing the settings menu in yoast seo

explain in a language AI understands

llms.txt

Automatically generates a customizable llms.txt file for your WordPress or Shopify site, giving AI systems a clear, structured summary of what your content is and how to use it.

You decide who gets in

Bot Blocker

Set directions for which LLMs can use your site’s content, allow the ones that help you, block the ones that don’t. It also cuts unnecessary server load from bots you don’t want crawling you anyway.

Getting discovered is not the same as being understood

Being found only matters if what AI finds is clear and accurate

Create content that AI can use

Yoast doesn’t just do the work for you; it keeps you in the loop on every change, so nothing goes live without your say. These tools help you plan, write, and refine content that works for readers and AI systems alike.

Get unstuck with AI-generated titles and meta descriptions. Pick your favorite, generate more options, or edit the suggestion until it feels right.

Turn long content into clear, editable bullet-point takeaways. Help readers scan your content and understand its key points faster.

Get AI-powered suggestions for selected SEO checks in your copy. Apply, dismiss, or edit each suggestion; you stay in control.

See titles, descriptions, and focus keyphrases for every page on your site in one place. AI drafts the metadata, you approve every change.

Know what to write before you start writing. Content Planner finds gaps in your existing content and turns your next topic into a structured draft.

Getting found only matters if what AI finds is clear and accurate. Yoast doesn’t just do the work for you; it keeps you in the loop on every change, so nothing goes live without your say.

Stay visible in AI-driven discovery

You can’t manage a channel you can’t see

See how AI represents you

AI tools don’t just decide whether to show your content, they decide what to say about it. AI Brand Insights shows what ChatGPT, Claude, Gemini, and Perplexity actually say about your brand: mentions, sentiment, citations, and how you compare to competitors, combined into one AI Visibility Index.

Included with Yoast SEO AI+

Set up Yoast AI Brand Insights

1. Set up once

Add your brand profile: name, domain, industry, and location. Select competitors to track, then create up to five brand questions or use our AI-suggested ones.

Get weekly insights

2. Get weekly insights 

Each week, we scan ChatGPT, Perplexity, Gemini, and Claude for brand mentions, sentiment, and citations. We automatically clean up duplicates and irrelevant results, then email you when it’s ready.

Yoast AI Brand Insights

3. Take action 

Check your AI Visibility Index, see which questions mention your brand, and compare your sentiment and citations to competitors. Use these insights to create content that’s more likely to earn AI citations.


From the team that has tracked every shift in search for 15+ years

Which plan do you need?

FeaturesYoast SEO Yoast SEO PremiumYoast WooCommerce SEOYoast SEO AI+
Schema Aggregation✓✓✓✓
llms.txt✓✓✓✓
Bot Blocker✓✓✓
Content Planner✓✓✓
AI Generate✓✓✓
AI Generate (product catalogs)✓✓
AI Optimize✓✓✓
AI Summarize✓✓✓
AI Bulk EditorManual only✓✓✓
AI Bulk Editor (product catalogs)✓✓
AI Brand Insights✓

Did you know?

Learn about generative AI and SEO at Yoast SEO Academy

Want to learn how to adapt SEO content strategies for AI? Looking to gain a competitive advantage by integrating AI tools? Check out our training course on AI for SEO!


Frequently Asked Questions

Do I need a WordPress plugin to use these AI features?

Most Yoast AI features work inside WordPress or Shopify, but AI Brand Insights is fully web-based. No plugin or CMS access is required.

Which plan includes Schema Aggregation and llms.txt?

Both are available on every plan, including the free Yoast SEO plugin. Features like AI Generate, AI Optimize, and Bulk Editor require Yoast SEO Premium or higher.

Can I control which AI systems access my content?

Yes. Bot Blocker lets you choose which AI crawlers can use your content, and llms.txt supports both automatic and fully manual content selection.

Does AI Brand Insights guarantee my brand will appear in AI answers?

No tool can guarantee AI placement. AI Brand Insights shows how your brand currently appears across ChatGPT, Claude, Gemini, and Perplexity.

How long does it take to see results from AI Brand Insights?

Your first scan completes in about five minutes, with results delivered to a single dashboard and a report sent to your inbox.