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BrightonSEO talk: Elevate your SEO knowledge through experimentation and moonlighting

3 October 2024 | Tag

On 3rd October 2024, I gave a talk at BrightonSEO entitled Enhance and elevate your SEO knowledge through experimentation & moonlighting. In this talk, I spoke about how I navigated different side projects over the years that helped me experiment with my SEO skills as well as apply what I learned from those projects back into the daily work I do as an SEO.

Many people who really improve their SEO knowledge do so via experimentation and testing. It’s vital now more than ever not to just understand SEO and without “getting your hands dirty”, your knowledge may only reach a certain level – a level where someone who experimented more will overtake you and secure roles you could have won.

Experimentation is best done away from client work to ensure that nothing happens to their detriment, and moonlighting is the best way to do that! Don’t just create a site – get in the weeds, study source code, change things and study source code again to see its impact, use more diagnostic tools and perform more tests for smaller audiences.

Below is a list of links to things I mentioned in the talk, including a list of all the plugins I used for my website that I demonstrated.

Alex Moss

Alex has over 15 years experience in every aspect of the SEO industry from in-house, freelancer, agency employee and agency owner at FireCask. With a background in technical SEO, Alex has been working in Search since its infancy. Alex also has years of knowledge of WordPress. Working with our favourite open source CMS since 2010, Alex has built everything from popular plugins to custom-made themes and frameworks. Away from SEO and WordPress, Alex is the Co-Founder of Millie & Henry, focussing on products for the dog owner. In his spare time he enjoys spending his time with with his wife, son and dog as well as trying to be in Italy a much as possible.

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