AI for SEO training

Learn how to use AI for SEO

This course on AI for SEO training reveals how AI works, the types of AI that are useful when crafting content strategies and its expected impact on SEO best practices. From strategic ideation for content creation and fine-tuning to leverage the best AI tools for SEO, this course is designed to help you gain a competitive edge, create future-proof content strategies and rank higher.

After this training…

• you’ll know what AI and generative AI are, and how they work
• you’ll understand the impact of AI on the web, search engines and SEO practices
• you’ll understand the ethical challenges of generative AI
• you’ll know how to choose the right AI tools for you
• you’ll be able to leverage generative AI for keyword research
• you’ll be able to generate content for your site
• you’ll know how to edit AI-generated content that will rank in Google
• you’ll understand how to use Yoast SEO AI features

What topics are covered in this AI for SEO course?

Module 1: What is AI?

First, you’ll learn about AI and generative AI. It can be a huge topic, so we’ll stick to the basics. You’ll discover the technology that powers AI, so that you understand how it works. In addition, we’ll explain how generative AI is able to generate content, giving you a better idea of how you can start using it!

Module 2: The impact of AI

After you understand what AI is, we’ll explore what that means for you and your experience online. Now that search engines are trying to keep up with the latest developments, SEO practices have to change as well. In addition, what happens to the web if AI changes how users interact with your content? We also discuss the ethical challenges of using AI. After all, you still want to be unique and stay loyal to your site mission and vision, and ensure that everyone can access your content. Let’s be prepared to use AI responsibly!

Module 3: Using AI tools

The final module is all about getting practical – and adding tools and skills to your AI knowledge. To start with, you’ll get useful tips to choose the right tools for you before diving into the SEO process. Furthermore, we’ll show you how to use AI to optimize your keyword research and finetune your strategy. However, AI is especially useful in generating content! You’ll learn about more than just having a first draft: you’ll also receive information on how to edit your AI-generated text into excellent content. Moreover, we’ll show you how to use the Yoast SEO AI features in more detail.

What’s included in this AI for SEO training?

• 2 hours of instructional videos, sliced into bite-sized clips
• Suggested readings so you can expand and deepen your knowledge
• Quizzes to train what you’ve learned

Show off your AI for SEO skills

Once you’ve finished the training, you’ll get a Yoast certificate and a badge you can display on your website. The badge only appears when you’ve actually completed the course, so not just anyone can use it. Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.