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Tom Ottjes

Hey there! I’m a UX designer with a passion for crafting innovative, delightful and smooth user experiences.

You can find Tom on: Linkedin

I am a UX Designer at Yoast, where I design product experiences. My recent work includes AI Generate for Yoast SEO Premium, support for the emerging llms.txt standard that helps site owners manage how their content is used by large language models, and a redesigned onboarding flow for Shopify merchants.

With a background in digital marketing, I integrate customer journey management and service design into my work to make the experience effective for users and sustainable for the business.

Spotlight 2025

October 29, 2025
  • Attending
  • Speaking
  • Sponsoring
  • Yoast Booth
Amsterdam, The Netherlands
Marketing Conference

Spotlight is where marketing’s biggest challenges meet real solutions. This global conference, hosted by our beloved partner Semrush, brings together top experts and industry leaders in Amsterdam, offering practical insights to help you tackle whatever comes next. It’s the perfect place to learn the tactics and strategies behind today’s most successful brands, connect with key […] Read about Spotlight 2025 »