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Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin

5 questions: Alain Schlesser – WordPress Core Contributor

15 September 2017 | 2 Comments Edwin Toonen

Alain Schlesser – aka Schlessera – is a prolific WordPress Core Contributor and he is on a mission: “I want to make WordPress future-proof enough to withstand the next few online revolutions without drowning in technical debt, and as a direct consequence, ensure the longevity of the community that’s surrounding it”. Yoast supports him in […]

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5 questions: Alain Schlesser – WordPress Core Contributor


How to prepare for voice search

9 September 2017 | 1 Comment Edwin Toonen

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might […]

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How to prepare for voice search





Yoast SEO 5.3: The community edition

22 August 2017 | 3 Comments Edwin Toonen

At Yoast, we greatly value our brilliant community. Hundreds of people voluntarily help us to improve our products by giving valuable feedback and insights into their usage of Yoast SEO. Contributors fix issues and suggest enhancements to make our work increasingly better. Today, with the release of Yoast SEO 5.3, we add another chapter to […]

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Yoast SEO 5.3: The community edition

Yoast SEO 5.1: Internal linking suggestions in Italian

Our development team is steadily chugging along and today provides you with a new and improved edition of Yoast SEO. This release features mainly enhancements and fixes, plus a slew of updates to our language support. Let us walk you through the new version we know as Yoast SEO 5.1, starting with our main focus […]

Read: "Yoast SEO 5.1: Internal linking suggestions in Italian"
Yoast SEO 5.1: Internal linking suggestions in Italian