Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
Contrary to what the version number might suggest, Yoast SEO 12.0 isn’t a huge release. It’s simply the next release in our current release schedule, but after hitting 11.9 a couple of weeks ago we had no choice but to go for 12.0 ;). That’s how it goes! But don’t worry, there’s enough interesting stuff […]
Read: "Yoast SEO 12.0: UX improvements and new Portuguese checks"
Yoast SEO 11.6 is out today. Of course, we did the regular round of bug fixing, but the focus of this release is two-fold: a new, much easier to use tabbed interface for the meta box and an updated HowTo structured data content block for WordPress. Find out all about Yoast SEO 11.6! UX improvements […]
Read: "Yoast SEO 11.6: HowTo Schema update and UI changes"
People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors […]
Read: "15 questions about ranking factors – Yoast webinar recap"
If you’ve been working on your site for a while, you might have come across a soft 404 error. Google Search Console might have sent you an email notifying you of a number of soft 404 errors on your site. But what are these errors? What is ‘soft’ about a 404 error? Why do they […]
Read: "What is a soft 404 error and what to do about it?"
Yoast SEO 11.5 is out today. This release features a big change that gives you a better idea of how searchers see your snippets on mobile. Yep, we’ve overhauled the mobile snippet preview and brought it up-to-date with Google’s latest changes. And that, of course, includes that shiny favicon. Here’s Yoast SEO 11.5. Revamped mobile […]
Read: "Yoast SEO 11.5: An updated mobile preview + favicon!"
Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. For instance, type in [Blade Runner 2049] and you’ll be bombarded by four ads, a […]
Read: "How to get a Google answer box"
You might know about content marketing and SEO copywriting, but do you know about content design? This new process is aimed at making content production much more structured and user-centered. Content design prevents you from simply typing out 500 words about a particular keyword without really thinking that through. For this, the inimitable Sarah Richards […]
Read: "Content design: a great way to make user-centered content"
Yoast SEO 11.4 is out today. This release features loads of structured data improvements. We’ve improved the way Yoast SEO Schema works with AMP, plus we’ve enhanced our FAQ blocks and added them to the graph. Find out what Yoast SEO 11.4 is all about! Once again: Schema We’re still working hard on making our […]
Read: "Yoast SEO 11.4: FAQ structured data in the graph"
High-time for another release, namely Yoast SEO 11.3. This release features enhancements and bug fixes aimed at improving the way your favorite SEO plugin performs. In this post, you’ll find everything you need to know about Yoast SEO 11.3! Plus, a word on supporting older versions of WordPress and helping people upgrade their PHP versions. […]
Read: "Yoast SEO 11.3: Even more enhancements"
Today, we’re releasing Yoast SEO 11.2 into the wild. This release contains several enhancements to our Schema structured data implementation, plus a number of community contributions and general bug fixes. In this post, you’ll find everything you need to know about Yoast SEO 11.2, so dive in! More Schema improvements These past couple of weeks […]
Read: "Yoast SEO 11.2: Schema enhancements and more"
