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Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin

App store optimization: A guide to enhance your app’s visibility

6 November 2024 Edwin Toonen

App store optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide will provide strategies for both Google Play and Apple App Store, perfect for those starting or looking to improve. What is app store optimization? App store optimization is an important process […]

Read: "App store optimization: A guide to enhance your app’s visibility"
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App store optimization: A guide to enhance your app’s visibility

Favicons and your online brand: Make sure you stand out!

30 October 2024 Edwin Toonen

Favicons are those little icons you see in your browser tabs. When you have many open tabs in your browser, they help you recognize and find the page you were looking for. They are important for your branding because Google shows them in the mobile and desktop search results. So, let’s take a closer look […]

Read: "Favicons and your online brand: Make sure you stand out!"
Favicons and your online brand: Make sure you stand out!

Google Merchant Center: A guide for ecommerce retailers

24 October 2024 Edwin Toonen

Ecommerce businesses always look for ways to improve their online presence to drive sales. Google Merchant Center (GMC) is an essential tool for achieving this, as it helps businesses showcase their products across Google’s ecosystem. This guide aims to provide retailers with an understanding of GMC. It offers useful insights on optimizing product listings and […]

Read: "Google Merchant Center: A guide for ecommerce retailers"
Google Merchant Center: A guide for ecommerce retailers

12 reasons your page won’t rank – even though it’s optimized

16 October 2024 | 4 Comments Edwin Toonen

What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page is not ranking, even though […]

Read: "12 reasons your page won’t rank – even though it’s optimized"
12 reasons your page won’t rank – even though it’s optimized

Dropshipping SEO makes your Shopify store successful

9 October 2024 Edwin Toonen

Over the years, Shopify has become a leading platform for entrepreneurs looking to tap into the dropshipping model. This approach allows sellers to offer a wide range of products without the hassle of managing inventory or logistics. Understanding how to use SEO effectively is crucial if you want to fully take advantage of the opportunities […]

Read: "Dropshipping SEO makes your Shopify store successful"
Dropshipping SEO makes your Shopify store successful

Understanding shopping cart abandonment

8 October 2024 Edwin Toonen

As webshop owners, we continuously refine our checkout process by monitoring shopping cart abandonment and running A/B tests. Why do some users fail to make purchases even after adding products to their carts? This article explores that question while considering diverse perspectives about abandoned shopping carts. What is shopping cart abandonment? Shopping cart abandonment occurs […]

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Understanding shopping cart abandonment

Improve your Shopify store’s visibility with AI in Yoast SEO

2 October 2024 Edwin Toonen

Standing out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracting potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and impactful. The role of SEO titles and meta descriptions […]

Read: "Improve your Shopify store’s visibility with AI in Yoast SEO"
Improve your Shopify store’s visibility with AI in Yoast SEO


The critical role of UX in ecommerce SEO

25 September 2024 Edwin Toonen

Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve […]

Read: "The critical role of UX in ecommerce SEO"
The critical role of UX in ecommerce SEO

7 common technical ecommerce SEO mistakes to prevent

11 September 2024 | 2 Comments Edwin Toonen

Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip over unexpected — but also quite common — hurdles. But fear not! Identifying and correcting these technical SEO mistakes helps […]

Read: "7 common technical ecommerce SEO mistakes to prevent"
7 common technical ecommerce SEO mistakes to prevent