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Cindy Paul

Hi, nice to meet you! I’m Cindy, a content manager at Yoast.

I’ve always loved languages, but English holds a special place in my heart. That’s why I took a job as a copywriter and translator. I did a little bit of everything: blogs, social media posts, emails, interviews. I love writing in all its shapes and sizes.

I’m excited to write for Yoast, and I hope you’ll enjoy the blogs I write. Hopefully, you’ll learn a thing or two!



Transition words: why and how to use them (with video explanation)

13 December 2023 Cindy Paul

Using transition words in your writing can help you enhance the readability of your content. They help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so […]

Read: "Transition words: why and how to use them (with video explanation)"
Transition words: why and how to use them (with video explanation)


Optimize your site with the accessibility checklist

29 November 2023 | 2 Comments Cindy Paul

Accessibility helps you open up your content to a wider audience, so more people are able to access your site. A great resource to help get you started is this list of accessibility checks made by the World Wide Web Consortium (W3C). In this post, we’ll highlight a few important checks, so make sure you […]

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Optimize your site with the accessibility checklist

Content planning for a (growing) blog: 6 easy-to-use tips

15 November 2023 | 2 Comments Cindy Paul

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give […]

Read: "Content planning for a (growing) blog: 6 easy-to-use tips"
Content planning for a (growing) blog: 6 easy-to-use tips



Why accessibility is important (in the time of AI)

1 November 2023 | 6 Comments Cindy Paul

Nowadays, it’s easy to run a blog. Simply head to your generative AI tool of choice, insert a prompt, and you’re good to go. But is it really that simple? Spoiler: no. Generated content isn’t as original as something you’ve written yourself. And there’s another thing AI doesn’t take into account: accessibility.  With over 100 […]

Read: "Why accessibility is important (in the time of AI)"
Why accessibility is important (in the time of AI)

Why you should use your focus keyphrase in your introduction

24 October 2023 | 2 Comments Cindy Paul

When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning […]

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Why you should use your focus keyphrase in your introduction