Hi everyone! 👋 I’m Beth and I have been working at Yoast since January 2024. After starting out as a Digital Product Marketer, I'm now Product Marketing Manager in the Marketing department
You can find Beth on: Linkedin
As Product Marketing Manager, I will be getting to know the customer and the product really well, snuggling myself firmly between product and marketing (best of both worlds).
Before joining the team here at Yoast, I was working in a mixture of Digital Marketing, Agency (general) and also took a dalliance into education for a time so I love a challenge.
I am obsessed with learning and love the little details in life so working here at Yoast opens up a whole bunch of opportunities for me to geek out! 🥸
Outside of work, I’m often to be found listening to music or a historical audiobook while knitting or sewing. I love meeting up with friends wherever they are for a ‘chinwag’, or getting out-and-about in the Lake District and beyond! 🙂
Recently, we announced the rollout of Yoast AI Optimize for the Classic Editor in WordPress. We’re excited to see the positive response and engagement with this new feature. During the initial rollout, we discovered a technical issue where unintended classes were being added to content for some users. While these added classes are harmless and […]
Read: "Update on Yoast AI Optimize for Classic Editor "
Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your website’s information differently. Our new feature, llms.txt offers to bridge the gap. Yoast SEO generates a file that highlights the most important, up-to-date content on your […]
Read: "New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt"
We’re excited to announce that Yoast AI Optimize is now also available when using the Classic Editor in WordPress! Please note: there has been an update to this feature. Learn more. You’ve finished your copy, great! But those pesky Yoast SEO Analysis lights aren’t all green and you have to make manual changes. That’s where […]
Read: "Yoast AI Optimize is now available for Classic Editor"
It’s the moment you’ve all been waiting for: today, Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI features are designed to ensure all our customers can benefit from smarter SEO solutions that save time and effort. The tool is perfect for adding finishing SEO touches to your content. What does Yoast […]
Read: "New feature: Yoast AI Generate released on Yoast SEO for Shopify!"
Today, we’re welcoming Yoast AI Optimize to our family of AI features. These features are designed to make SEO tasks easier than ever by harnessing the power of AI. The tool is perfect for marketing professionals, freelance writers, and content strategists. This brand-new feature ensures your carefully crafted content is search engine friendly. What does […]
Read: "New feature: Introducing Yoast AI Optimize"
Exciting news! Yoast SEO for Shopify’s latest update brings a brand new dashboard feature. Say hello to the Optimization overview – a pre-made priority list for your store’s SEO. Get a quick bird’s-eye view of your store’s performance and know exactly where to optimize first! We’ve also fine-tuned the sidebar menu for smoother navigation and […]
Read: "Yoast SEO for Shopify receives a brand new overview page"
Continuing the theme of optimization and refinements, our Yoast SEO 22.5 release includes general maintenance updates across the plugin. We also improved guidance around best practices for taxonomies and a more effortless user experience overall. Fine-tuning for taxonomy pages Taxonomy pages, including categories and tags, are crucial in structuring website content, especially for e-commerce platforms. […]
Read: "Yoast SEO 22.5 delivers improvements and fixes"
Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ slugs and enjoy seamless navigation. Plus, thanks to Yoast WooCommerce SEO 16.2, our ecommerce customers will better control how their product variants show to shoppers […]
Read: "Yoast SEO 22.4: Better performance and product schema update"
Yoast SEO 22.3 introduces a highly-requested AI feature exclusively for our Yoast SEO Premium customers. AI-generated titles and descriptions—simply input your keyphrase for SEO-optimized suggestions. Effortlessly enhance category and tag pages, save time, and stay ahead in SEO. Yoast SEO 22.3 also includes additional refinements and fixes, enhancing the user experience from which all our […]
Read: "Yoast SEO 22.3: Introducing AI for category and tag pages"
Here at Yoast, we want to ensure your carefully-crafted content is well-received by the widest possible audience. Yoast SEO 22.2 brings more enhancements to our inclusive language analysis feature. You can expect to see more accurate keyphrase recognition, to ensure your keyphrase strategy is spot on every time! Additionally, we’ve introduced fresh translation enhancements for […]
Read: "Yoast SEO 22.2: Fine-tune your content for maximum impact"
