15 years of uplifting the global community
Creating an impact
At Yoast, communities are at the heart of everything we do. This commitment is evident through our sponsorship of events and organizations, involvement with WordPress & Shopify, and dedication to making SEO accessible for everyone, regardless of background and financial means.
Yoast SEO for WordPress
Remember, this all started with a couple of plugins that were combined to be our flagship product: the Yoast SEO for WordPress plugin. Let’s take a look at some numbers:

Over 13 million active installs
of Yoast SEO for WordPress (March 2025)

Over 787 million downloads
since the launch of Yoast SEO for WordPress (March 2025)

Solved over 88%
of the issues in the WordPress support forum (March 2025)

25,956 5-star reviews
out of 27,756 reviews (March 2025)

58 languages
Yoast SEO is available in 58 languages (March 2025)
Numbers for our free plugin, taken from the WordPress plugin directory.
WordPress, WordCamps, and the Community
WordPress is at the heart of everything we do at Yoast. From the moment we started working with it 15 years ago, we fell in love with its open-source spirit and the incredible community behind it. Over the years, we have supported WordPress in many ways, including contributions, but one of our favorites is sponsoring and attending WordCamps and meetups.
These events bring people together to share knowledge, collaborate, and celebrate everything that makes WordPress great. Being part of this ecosystem means more than just using the software; it is about connecting with like-minded people who are passionate about making the web better for everyone.
Yoast SEO for Shopify
In the next step towards our mission, βSEO for everyone”, we launched our very own Yoast SEO for Shopify app in 2022. And to give back to the community, we’re planting a tree for every Shopify customer who’s been with us for at least 3 months.
- Over 50 thousand installations since the launch of Yoast SEO for Shopify (March 2025)
- Over 833 thousand store pages optimized with Yoast SEO for Shopify (March 2025)
- 85% of our rated support interactions received a “Great” rating (March 2025)
- Over 14 thousand trees have been planted thanks to our loyal Shopify customers (March 2025)
Numbers for our app are taken from the Shopify admin dashboard and the support Helpscout inbox.
Yoast at industry events
Yoast is passionate about sponsoring and attending WordPress events, and we also love getting involved in a wide range of events across all sorts of disciplines! We do more than just show up, we sponsor, speak at, attend and organize events covering SEO, marketing, e-commerce, content creation and development. Our team members regularly take the stage at major industry conferences to share insights on SEO, AI, and the latest trends. We also support events that bring together brilliant minds in marketing, content strategy, and development, creating spaces for learning and collaboration. When we host our own events, we ensure they are all about networking, knowledge sharing, and growing together.
In 2023, we sponsored 28 events, helped organize 10, attended 39, and spoke at 17 events.
In 2024, we sponsored 22 events, helped organize 7, attended 28, and spoke at 17 events.
Yoast webinars
We know that attending events and getting targeted advice from SEO experts can be challenging sometimes. That is why we created our two different webinar series, in which anyone from anywhere in the world can participate for free! You can check out our latest upcoming webinars here.
In the monthly SEO Update by Yoast, industry leaders Carolyn Shelby and Alex Moss share their thoughts and insights on the latest SEO and AI news. In addition to their expert analysis of the past monthβs trends and developments, there is always time to ask your SEO questions! In 2023, we helped 3,194 live attendees stay ahead of the curve, and in 2024, we hosted 4,407 live attendees.
Are you more interested in setting up your SEO? Weβve got you covered, too! In our bi-weekly How to start with SEO webinars, our amazing colleagues share practical tips about the basics of SEO and answer all your questions to help you get started! In 2023, we helped 2,346 live attendees start their SEO; in 2024, 6,283 live attendees.
Yoast SEO Academy
More than 549,162 students have joined our Yoast SEO Academy to level up their SEO skills. Alongside our paid training courses, we offer five free courses, including regular updates on the latest SEO news from our monthly SEO Update by Yoast webinars. Whether you want to boost your website, dive deeper into technical SEO, or reach local audiences, our courses have something for everyone. Check them out on Yoast SEO Academy.
Yoast funds
Yoast Diversity Fund
We believe that encouraging diversity among conference speakers and attendees is incredibly important. Thatβs why the Yoast Diversity fund was born. Since 2018 till now:
- We were able to sponsor 158 people from underrepresented groups
- People joined a total of 103 events
- The events were all around Asia, Africa, North America, South America, Europe, and Australia.
If you want to know more, you can read about the Yoast Diversity fund here.
Apply for the Diversity fundYoast Care Fund

At Yoast, we value everybody contributing to WordPress, also known as WordPressβs hidden heroes! The Yoast Care fund rewards these people who are doing extraordinary work organizing events, providing support on the forums, writing patches for the core, or performing any other non-commercial WordPress-related tasks.
Do you know someone who goes the extra mile for WordPress? You can nominate them for a β¬500,- reward. Since we launched the Yoast Care fund, weβve already rewarded 144 outstanding WordPress community members for their awesome contributions.
Yoast and charity
Local community
During the past 15 years, Yoast has paid special attention to supporting the local community around our Wijchen office. We might grow and become more and more international, but itβs important to cherish where we come from.

βThanks to Yoast, MHC Wijchen, and especially the youth teams, could not only enjoy hockey with sponsored t-shirts but also advanced training and even workshops from professional Dutch hockey players, for which we are very grateful.β
Daan Jansen – Sponsorcommissie MHC Wijchen
What else?
We strongly believe in diversity, so we proudly sponsor COC Netherlands, the countryβs oldest operating LGBTI organization, to help their work towards a more inclusive world where everyone can live up to their full potential, regardless of their sexual orientation or gender identity.
Furthermore, at Yoast, our employees get paid 40 hours per year to spend on charity work, like volunteering or social work – and they do amazing and inspiring initiatives like regularly donating blood (Anne Baukje), helping childrenβs first communion in the local church (Karin), or volunteering for WordPress Accessibility Day (Maarten)!
WIN & PRISM Affinity Groups
As part of the Newfold Digital Group, Yoast is delighted to participate in Newfold’s Affinity Groups and even helps organize regular events and informative sessions within Europe, and provides lots of fun and support for the community!
WIN
The mission of the Women in Newfold (WIN) Affinity Group is to cultivate a community of women across all functions in the organization that unite to inspire, support, mentor, educate, motivate, and develop each other through facilitated interactions and organized activities. Their vision is to be the primary resource within Newfold Digital for programs/activities, best practices, and opportunities for dialogue, education, and collaboration to advance the standing of women as leaders.
PRISM
PRISM@Newfoldβs mission is to ensure an inclusive workplace and improve company reputation by representing Newfold LGBTQ+ employees and their families, advocating for positive policies, and promoting education, and to create connections between workers with similar experiences in a space where they may share freely and openly.
In 2025, we will continue updating this monthly impact report to see what we have done and inspire you to do the same. Help your community in any way you can. These communities can help grow your business and educate your children. These are the communities you live in every single day. Letβs make an impact together!